As technology advances and scams become trickier to spot, 60% of Brits claim to have been approached by a scam on social media, and three quarters believe social media giants should do more to stop fraudulent activity happening on the platforms.
A third (33%) have seen a celebrity, whose identities are often used without their knowledge in fake ads, advertising an investment product that promises high returns and 47% of those looked further into it and made the investment – of which 21% felt more confident in the investment because it was fronted by a famous person.
In recent years, Callow has been approached by a fraudster and has admitted that if it weren’t for his husband being informed on the subject and intercepting the scam, he would also have fallen victim to what he has described as a “close call”. He also shared the story of a close friend, who lost their entire quarter of a million pound life savings to a scam.
Scammers are more convincing than ever. Worryingly, more than a third (37%) admitted to sending money to someone they thought they were romantically involved with over the internet – even if they had never met them, with 52% too embarrassed to tell their family and friends if it ended in being scammed.
Simon Callow, Narrator of The Scammer House of Horrors, said: “It’s frightening how advanced scams have evolved to be. I find it increasingly difficult to stay savvy to the dangers, so it’s more important than ever that we as a nation continue to educate ourselves on the new types of scams emerging, so as not to be taken advantage of. As someone who very nearly fell victim to these sophisticated scamming procedures and knows someone who lost their entire life savings, I’m extremely happy to be helping NatWest in its mission to educate the public and allow everyone to keep their finances safe”.
Stuart Skinner, Fraud and Scam Expert at NatWest, commented: “We are living in a digital age in which fraudsters have more outlets than ever to take advantage of unsuspecting people. We have created three horror stories based on real-life scams, which contain common phrases and actions used to manipulate victims. It’s terrifying that these stories are drawn from real-life cases, but we hope it helps others to be equipped with the knowledge to spot and stop these scams themselves. That’s why we’ve teamed up with Simon Callow, a target of a potential scam, to help people avoid losing any of their hard-earned money in the future.”
Top 10 types of scams Brits say they have been targeted by
1. Phishing (57%)
2. Smishing (40%)
3. Identity fraud (27%)
4. Postal scam (25%)
5. Romance scam (25%)
6. Unauthorised use of a banking card (24%)
7. Investment and cryptocurrency scam (21%)
8. Approached at home regarding building and renovation work that wasn’t asked for (20%)
9. Invoice redirection fraud (18%)
NatWest advice on protecting your finances against scammers
Investment scams:
If you have seen an ad for an investment promising large profits, high rates of return and/or offering to help you invest in cryptocurrency, this is a likely to be a scam – if it sounds too good to be true, it usually is. Before you invest, do your research and check the FCA website.
Romance scams:
Do not respond to requests for money, including investing or taking out loans, from someone you have never met in person, particularly if you have only recently met online. Always speak to your family or friends to get advice and don’t let anyone tell you to keep your relationship secret or withhold information about what’s going on.
Invoice redirection scams:
Contact the sender independently using a trusted phone number, never rely on an email to validate a payment and make double checking second nature.
