Being a vital and trusted partner to our customers is at the heart of the strategy we have developed as a leadership team and agreed as a Board. From making everyday banking easier to helping UK businesses grow, we’ll succeed with customers by understanding their hopes and aspirations and providing the services and expertise they need now and in the future.
We have evolved our purpose to reflect the role we play for our customers: the bank that turns possibilities into progress. By connecting our purpose more closely to the job our colleagues do each day we aim to have a positive impact on our communities, the environment and our own sustainability over the longer term.
Crucial to the fulfilment of our strategy and our purpose is the imperative to think and act in a long-term, sustainable way, enhancing NatWest Group’s resilience and helping create value for our stakeholders. Embedded within our three clear strategic priorities of disciplined growth, bank-wide simplification, and active balance sheet and risk management, our focus on sustainability helps us to deliver positive outcomes for our customers, shareholders, communities and colleagues.
